CPG Vibes
CPG Vibes
Gavin Konkel & Wade Yenny
CPG Vibes - Episode 186 - Branding & Storytelling - Brandartica
1 hour 3 minutes Posted Oct 24, 2025 at 8:21 pm.
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Show notes

On this week's episode, Wade and Gavin talk to Peter and Jeff with Brandartica! Brandartica builds brands that want more than just “pretty”.


They craft strategy, storytelling, and design that drive results in CPG, food, beverage, and lifestyle.


Founder Peter Jude Ricciardi spent 15 years at Disney mastering emotional storytelling, joined by partner Jeff Litcofsky, who brings 25+ years of technical, marketing, and UX expertise.


We look forward to connecting with Peter and Jeff and talk all things marketing, branding, how they craft strategy and the most impactful ways they can work with CPG brands!


http://brandartica.agency