CPG Vibes
CPG Vibes
Gavin Konkel & Wade Yenny
Episode 96 - How CPG Brands Work With Brokers / Following Up With Buyers
1 hour 12 minutes Posted Dec 18, 2023 at 10:41 pm.
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Show notes

Brokers help run the CPG world and provide access to retailers with presentations and approvals of items. We discuss how to best manage this delicate relationship. Also, what is the best strategy on emailing buyers. Wade shares his tips from the buying side of the table.


Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.