Building a successful lodging business requires more than great operations. It also requires a clear vision, authentic branding, and a long-term strategy.

Monique Greenwood, owner of the Akwaaba Bed & Breakfast Inns, shares lessons from more than 30 years in the lodging industry, including branding, authenticity, digital marketing, and building a lasting business.

We are very thankful to Monique for sharing her insights with us. You can learn more about Akwaaba Bed & Breakfast Inns at akwaaba.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.