A major component for developing a brand vision for any inn comes down to determining your ideal guest demographic. While it may sound cliché, different generations have personality traits, spending power, and guest preferences when they stay at independent properties.

Elaine Herbert finds that Millennial guests at the Yelton Manor Bed & Breakfast are ideal. She feels that these guests are trouble-free, respect policies and boundaries, and are warm and friendly overall. Conversely, she feels that Baby Boomers are not a perfect fit for her property, and have more specialized needs and demands.

In this podcast, Elaine shares her candid insights into why Millennials are the perfect guest for her property.