In the last few years we've seen brands take a more visible and active role in the promotion of social and political causes they believe in, from Nike's support of Colin Kaepernick to Starbucks’ much-panned attempt at starting a conversation on racial justice. Brand activism is on the rise, there's no doubt about it, but is this rise simply a reflection of our current polarised social and political culture that seemingly demands everyone to clearly signal their values, or are we seeing the beginnings of a long term shift in the consumer-brand relationship.

To break this all down, we enlist the help of Jessica Becker, Managing Partner at Manifest New York and Yisa Fermin, freelance art director, graphic designer, and brand strategist.