We’re going international in the third episode of Fresh Meet. We tackle, on a broad level, the nature of PR and integrated communications in the US and USA. We discuss how the media landscape in both countries informs and impacts how we do our jobs. Finally, we unpack what British and American clients expect of their agencies and the creative process. To make sense of all of this, we enlist the help of our New York office heavyweights: Director, Jessica Becker and Account Manager, David Watsky. Manifest Group’s Global Business Director Ali Maynard also joins to provide a transatlantic perspective.