Trucking says young people don't want to drive trucks. BULLSH*T. They're showing up. The real question is why we keep losing them....With driver turnover still hammering parts of the industry, trucking keeps searching for the next generation while arguing about recruiting, CDL training, driver pay and a supposed lack of young people willing to work.What if the pipeline isn't actually the biggest problem? What if it's what happens AFTER they enter it?On this episode of Brake Check, Charles sits down with Lindsey Trent, President and Co-Founder of Next Generation in Trucking, and Tim Crawford, Co-Founder and CEO of Tenstreet, to dig into what it will actually take to recruit ... and KEEP .... trucking's next generation.We break down young truck drivers, Gen Z in trucking, CDL training, Workforce Pell, high-school CDL programs, apprenticeships, driver recruiting, onboarding, mentorship, home time and driver retention.Can small trucking companies realistically build relationships with high schools and CDL programs? Who pays the training bill? What happens to 18-to-20-year-old CDL holders who can't run interstate? What does the next generation actually expect from a carrier? And are fleets building careers young people want — or just feeding more drivers into the same turnover machine?Then we turn to the technology side.Tenstreet CEO Tim Crawford joins us to discuss small-fleet technology, carrier verification, fraud prevention, compliance, broker trust and Driver Pulse Fleet — including why legitimate carriers increasingly feel like they're being treated as guilty until proven innocent and what small fleets can do to better prove who they are.We also tackle one uncomfortable question trucking can't avoid:If changing jobs can cost a driver thousands of dollars and they're STILL willing to pay it just to leave your company...what does that say about YOU?The next generation isn't some future trucking problem.THEY'RE ALREADY HERE.Now trucking has to give them a reason to stay.#Trucking #TruckDrivers #GenZ #CDL #CDLTraining #DriverRecruiting #DriverRetention #OwnerOperator #TruckingIndustry #Freight⁠Follow the Brake Check Podcast⁠⁠Other FreightWaves Shows⁠Learn more about your ad choices. Visit megaphone.fm/adchoices