Most new freight brokers don’t fail because they can’t sell. They fail because they work the wrong process, so we break down a practical way to separate lead generation from prospecting, make more effective cold calls, and focus on the activity that actually creates momentum. We also cover the real math behind cold calling, what makes a shipper worth pursuing, why quality matters more than volume, and how to build better lead lists using niche thinking, sales tools, directories, and AI as a s...