Haley Raymond spent years in newsrooms before becoming a publicist, so she knows exactly what makes a journalist say yes and what gets deleted on sight. Preston sits down with her to unpack earned media: the free but far-from-easy strategy of getting press, podcast features, and local news coverage without spending a cent on ads. They cover when a freelancer or agency owner should start thinking about PR, how to find your "story" even if you think your work is unremarkable, and why a tailored pitch always beats a mass email. If you've ever wondered whether you're ready for the spotlight, this episode lays out the roadmap.

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Connect with Haley:

⁠https://HaleyRaymond.com⁠

⁠https://www.linkedin.com/in/haleyadams25/
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Becoming "The Expert" in Your Niche

Freelance to Founder is a call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. 

The podcast is hosted by Preston Lee, a former freelancer who has started, built, and even sold successful businesses of his own. 

Preston is joined nearly every weekday by other expert founders, freelancers, and entrepreneurs to help you take your solo business to the next level.

You can submit your questions at FreelanceToFounder.com/ask

If you enjoy content from shows like The Futur, Being Freelance, The Accidental Creative, Smart Passive Income, or The Side Hustle Show, then you'll love Freelance to Founder. 

Join us every weekday to take the next step on your journey from ... freelance to founder.