344 - If you've ever said "I've tried everything and nothing works," this episode is for you. Heather Lahtinen shares 10 simple marketing experiments and explains why the ones that don't work might matter most. What to Listen For Why the point of an experiment isn't the result you think it isThe mindset shift that makes "failure" feel like progressWhat Heather means by "there is no experiment shortage"Why your brain manufactures drama when things are going wellThe difference between playing t...