In this episode, I dive into the rising trend of 'Did Not Finish' (DNF) in trail running. From my perspective as both a coach and runner, I explore how several factors are fueling this increase—like the draw of competition, the influence of social media, and the pressures of sponsorships. With financial incentives becoming more common, more athletes are taking bigger risks, which can often lead to DNFs.I also reflect on the mental side of racing, the importance of smart decision-making during events, and how social media impacts the way the trail running community views success and failure. Tune in as I break down the complex balance between ambition and sustainability in this ever-evolving sport!takeaways-The internet has contributed to more people quitting races.-Men are more likely to take risks in competitions.-Golden tickets for races create an addictive pursuit.-Increased sponsorships lead to higher competition levels.-Social media influences the way athletes approach their goals.-Visibility of success can lead to unrealistic expectations.-The pressure to perform can result in more DNFs.-Smart training and respect for the sport are crucial.-The media side of trail running is evolving.-Peer pressure can cloud personal motivations.Sound Bites"The internet has made more people DNF.""There's a science out there about risk-taking.""Getting a golden ticket is addicting."Chapters