Do you ever wonder how advertising campaigns come to life or what it takes to sell through a great idea?  We discussed these topics and more with Ahmet Abaci who worked on some great brands like Mizuno, Durex, Huggies, and Bausch and Lomb in his career.  We also discuss his current role of Fractional CMO and how he helps new businesses and start-ups understand the power of a brand.

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