Show notes
Most business owners are using AI—but very few are using it to actually think better. In this episode of Franchise Secrets, Erik Van Horn sits down with Geoff Woods, author of The AI-Driven Leader, to explain why leaders need to stop treating AI like Google and start using it as a strategic thought partner. Geoff breaks down the CRIT framework for getting better results from AI, why most people are using AI to optimize low-value work, and how the 80/20 principle can help leaders focus AI on the decisions that actually drive growth. You'll also hear how Geoff uses AI to analyze financials, challenge his thinking, identify blind spots, and even build an AI-powered CFO. Plus, he explains why much of the hype around AI agents misses the bigger opportunity for business owners. AI shouldn't just help you write emails faster. It should help you become a better leader. If you're a franchise owner, entrepreneur, or business leader trying to turn AI into a real competitive advantage, this episode will show you where to start. Timestamps: 00:00 Why Most Leaders Are Using AI Wrong 05:34 AI Adoption Isn't the Goal 08:24 The CRIT Framework for Better AI Results 14:58 Use AI as a Thought Partner, Not an Assistant 18:46 How Geoff Built an AI CFO 22:33 Finding the Lead Domino With AI 30:53 The Truth About AI Agents 35:12 Using the 80/20 Rule With AI 55:07 Turn Your Strengths Into Superpowers With AI 57:13 Connecting AI to Your Business Data Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/ 📷 Instagram - https://www.instagram.com/erikvanhorn/ 👍 Facebook - https://www.facebook.com/erik.v.horn/ 💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL #AI #BusinessLeadership #Franchising