You don’t have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.

Takeaways:

• When starting off as a Fractional CMO, you don’t have to go headlong into it with an all or nothing attitude. You can take steps and start off by just getting your first client.
• What would you think about becoming a Fractional CMO if you were able to charge a client $5,000 per month while only working a few hours each week.
• You can service clients from other timezones in order to work with them during hours that won’t conflict with your full time job.
• Being a Fractional CMO is about providing value to a company that you alone are able to give them.
• Companies know they need to embrace marketing and to do that they need a marketing leader who can lead their team.

Quote of the Show:

• “This is about you offering super high value outcomes for the organization” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• Website: https://cmox.co/invite

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/LdtYiPT8uss