In this episode, I have with me my friend and marketing guru, Gagan Arora! Gagan is also my senior from IIT Roorkee. Currently heading the brand and marketing team at Pristyn Care. He is the mind behind some of the most disruptive brands out there, including IQOO and Vivo. Gagan has co-founded multiple B2C businesses, including the game-changing Printvenue and the delicious Foodpanda.So get ready with a pen and a paper, as we deep dive into entrepreneurship, marketing and branding in our call today.*********Connect with Gagan on LinkedIn https://bit.ly/gaganaroraBooks recommended by Gagan1 20 Immutable Laws of Marketing https://amzn.to/3JMxAFJ2 20 Immutable Laws of Branding https://amzn.to/3ZiWYIR3 All Marketers are Liars https://amzn.to/3LML2vXGears/Softwares used for the podcast:01 Software for Recording Riverside App https://bit.ly/riverside-vivek02 Gears for Podcast Podcast Mic - ShureMV7 https://amzn.to/405gHgr03 Gears for Podcast Podcast Camera - Sony ZV1 https://amzn.to/3Zjq5vP04 Gears for Podcast Webcam Option https://amzn.to/3LH1ehZ05 Gears for Podcast Video Light https://amzn.to/404lM8u06 Gears for Podcast Softbox for Light https://amzn.to/3n92zUM07 Gears for Podcast Tripod for Light https://amzn.to/3FEl4XI08 Gears for Podcast Tripod for Camera https://amzn.to/3LzeiWS09 Gears for Podcast Table Arm for Mic https://amzn.to/3FEk8Cl10 Software for Music Epidemic Sound https://share.epidemicsound.com/xuhaf2*********Chapters01. Intro 02. Lower Middle Class to IIT 03. 1st Startup at IIT, Learnings and Realisations 04. Choosing between Canada and Job in India 05. How I Got into Consulting, moving to the US 06. Why businesses are tricky in India 08. Should someone build a business while being in College 09. Consulting as a Career option 10. Reason for Starting up (PrintVenue) in India 11. Scaling up using Deep Consumer Insights 12. Who should be a Co-founder? 13. How to raise funding? 14. Building Foodpanda in India 15. Exiting Foodpanda 16. Learning Marketing on the Job 17. Performance Marketing vs Brand Marketing basics 18. How to understand customer better? 19. How to understand customer psyche better 20. How to Market Early or Late Stage Startups 21. What is the marketing strategy behind Oppo, Vivo, IQOO, OnePlus? 22. Building Brand in a Low Trust Market 23. Favourite Books