Nate Checketts founded Rhone, a premium active men’s apparel company that makes honestly the best workout gear in the world. I say that not as Nate’s friend - I say that as a repeat customer. What makes this episode special is some of the vulnerability that Nate shares about the challenges of his journey, including a literal life changing moment where he almost died due to his type 1 diabetes and how he prioritizes family. I also loved hearing how his leadership team kicks off their weekly meeting talking about their company principles on a rotating basis. I know you will enjoy this conversation, as it is a really unique view on two founders on parallel roller coasters.