For non-technical would-be entrepreneurs, getting a tech startup off the ground can be especially challenging. In today's episode, we speak with Sendoso co-founder & CEO Kris Rudeegrapp.

Kris was a sales guy who saw an unmet need around sending gifts as a way to engage with prospective clients throughout their buyer journey. We discuss how he self-funded the company with just $25K and scaled it to over 500 employees and a $100M Series C.

Join us today to learn all the nitty gritty details.