Founder University
Founder University
Founder University
How To Design Loved Products + Ads Theory for B2B Startups
29 minutes Posted Nov 19, 2022 at 5:26 pm.
How to solve problems through design  
Step-by-step design process
Design walk-through
Wireframing
Polished Designs
UI/UX Design Best Practices 
How to think about lead generation
North Star metrics (measure what matters) 
How to optimize ads on LinkedIn
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29:15
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Show notes
First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple.
After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.  
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How To Design Loved Products - Scott Bair  
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Ads Theory for B2B Startups - Tom Eschbacher