For our season 2 finale, we speak with Chris Goodfellow; CEO of content marketing agency, Inkwell.

When he left an old employer, Chris did something unconventional - he bought one of their brands and rebooted it to become a successful annual challenge - The Pitch - helping startups raise millions of pounds.

In conversation with Ollie, Chris talks throughout about the importance of founders putting themselves in the shoes of their audience, why a simple conversation with someone different each week can aid business growth, and how even introverts can become effective salespeople.

The message is loud and clear... “Speak to as many customers as possible!"

Presented by Ollie Collard and Andrew Parsonage.