Episode 8 - we catch up with Darrell Irwin, founder of Cre8ion, a brand marketing agency in Bristol. The business had an unusual beginning, it was actually part of a charity, but this element of the charity ended up doing well commercially, therefore Darrell decided to launch Cre8ion as a start-up in 2016. Darrell also launched Genesis, which is automating brand design for start-ups and small organisations. The platform uses machine learning and decision tree structures to produce new brands, quickly and cost effectively, whilst at the same time ensuring businesses are clear on their purpose and values. Darrell discusses his background, R&D, implementing a 4 day work week and his support network. https://cre8ion.co.uk/