Episode 5 - we catch up with Ella Rauen-Prestes, founder of Fitbakes. Ella moved to the UK from Rio de Janeiro. Ella was shocked that there weren't any healthy cake options when she moved to the UK! Ella made it her mission to bring high protein and low-calorie cakes to the masses. This episode covers minimum viable products, selling online, utilising influencers and getting Fitbakes into high profile retailers. https://www.fitbakes.co.uk/