Thompson and Austin Hay, co-founders of Clarify, the startup that's pioneering the idea of autonomous CRM. Their vision? A CRM that actually does the work for sellers of driving outreach, managing pipeline, and surfacing insights without constant manual input. Patrick and Austin share: • Their journey from Iteratively, Ramp, and Amplitude to founding Clarify • Why the CRM market is ripe for disruption with AI • How Clarify's unique pricing model flips the script (free CRM, pay only when the AI agent works for you) • The concept of autonomous GTM teams and the rise of the Go-to-Market Engineer • Lessons in building culture, hiring talent, and embracing the "beautiful mess" of startups If you're a founder, sales leader, or builder rethinking your revenue stack and curious about how AI will transform the way teams sell, this conversation is a must-listen. 👉 Subscribe for more conversations with founders and leaders shaping the future of technology. Full Transcript: www.madrona.com/autonomous-crm-how-clarify-is-reinventing-a-100b-category Chapters:

- Introduction

- What is Clarify? Tackling CRM Frustrations

- Lessons from Previous Startups and the CRM Problem

- Applying CDP Lessons to CRM

- Why Now? The Opportunity in CRM and AI

- Overcoming Legacy Systems and the Joy of New Tools

- Product Vision: Reducing Friction and Increasing Joy

- Business Model Innovation: Usage-Based Pricing

- Autonomous CRM: What Does It Mean?

- How Clarify's AI Agents Work in Practice

- All-in-One vs. Best-of-Breed: Customer Feedback

- Autonomous GTM: The Rise of the Go-To-Market Engineer

- Data Strategy: Intent Data and Customer Insights

- Structuring Data for Automation and Analytics

- Team and Culture: Hiring and Building for Success

- Lessons in Leadership and Relationship Building

- The Future of Go-To-Market Teams

- Advice for Founders