Forktales
Forktales
Vigor
EP 20 / Zack Oates / Founder of Ovation, Lover of Feedback
37 minutes Posted Sep 30, 2021 at 7:00 am.
0:00
37:36
Download MP3
Show notes
  • Ovation is an actionable guest feedback platform that works exclusively with restaurants
  • Named the #1 guest feedback platform in America
  • It’s an omni channel 2 question survey
  • Custom comps are coming out soon, testing live chat on the website, etc.
  • Custom questions in the Ovation app have just launched! 
    • With the longer surveys, you can send a coupon, you can ask about new dishes, favorite dishes, etc.
  • Desert Dorado poem reference… “Listen to the dull and the ignorant, they too have their story”
  • Zack’s Book — Dating Never Works... Until It Does
Quotes
  • “Eighty to ninety percent (depending on the brand) of our customers are going to have a five star experience” -Zack
  • “It’s not just about getting a good rating, it’s about keeping those ratings coming in” -Zack
  • “Online reviews are really critical to every single location” -Zack
  • “We all have something to learn from everyone we meet” -Zack
  • “It’s so important that we’re able to be open to the fact that we’re not perfect” -Zack
  • “When you’re able to empower your staff, Ovation becomes like the superpower” -Zack
  • “You get action from people when there is passion; positive or negative passion” -Joseph
  • “Unfortunately, it’s really easy to trigger negative passion in this industry” -Joseph
  • “One thing that Ovation does is we pick up the people in the middle” -Zack
Background/History
  • Grew up in the restaurant industry
  • Learned early on that the most important thing is the guest experience
  • Ovation is Zack’s 3rd startup