Paul Gottsegen is a technology marketing executive who spent more than three decades at companies including Compaq, Dell, HP, and Infosys, and recently published his first book, Do the Opposite, Sort Of.

In this conversation, we talk about how a single comment from his father set his entire career in motion, how Paul learned to enter new organizations at a high level without losing credibility, and what it took for him to finally put forty years of hard-won lessons into a book.