<p>In today's episode we're talking with the Viscul team about collaboration. Specifically, how a client can interact with their agency partners and how important it is to keep the lines of communication open throughout the process.&nbsp;</p>

Kasey Sheffer: Curating & Marketing a Private Brand Label

From the award-winning team at Viscul, the Fork &amp; Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bevy branding.