Cindy Poiesz started Supernola like many - through friends and family, farmers markets, trial and error. When she knew she had plateaued in her growth, there were two options - increase margins or seek out investors. Listen in as Cindy walks through her decision-making process based on her background in investment finance, how she acquired Gorilly Goods and developed Evolve Brands, moved operations from PA to WI, and landed a national account.