<p>John MacDonald, Director of Marketing &nbsp;Operations at The Giant Company, as well as the former CMO of Giant Food, joins us today to discuss rebranding. Over the past four years, John has played an integral role in transitioning the brands of both The Giant Company and Giant Food. Listen in on the journey traveled, lessons learned, and so much more.&nbsp;</p>

Overcoming Fire Fighting & Mission Creep

From the award-winning team at Viscul, the Fork &amp; Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bevy branding.