How well do you prepare to listen? &nbsp; We know how important asking great questions is to uncovering business pain. However, having great questions will only get you so far, if you don’t know how to listen to the answers.&nbsp; &nbsp; Patrick McLoughlin talks through the concept of active listening and the fundamentals elite sellers execute flawlessly. Skills like: &nbsp; - How to prepare for the answers you’ll get from customers in a way that enables you to dig deeper or pivot decisively &nbsp; - What you need to listen for if you want to map what you hear (negative consequences, before scenarios) to your solutions effectively &nbsp; - How to follow up what you’ve uncovered to get your customer to feel heard &amp; understood &nbsp; Check out this and other episodes of The Audible-Ready Podcast at , , or our . &nbsp; Here are some additional resources on Active Listening &nbsp;  https://apple.co/2E4HFQD  https://apple.co/2YDHX8b  https://apple.co/36Kyu1I

40. Is Your Company Set Up For Growth? w/ John Kaplan

The Audible-Ready Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market share. It’s presented by Force Management, a leader in building company alignment and equipping sales teams with the ability to execute growth strategies at the point of sale.

We’ll cover topics like: Sales Leadership, Sales Transformation, Sales Initiative Results, Sales performance, Adoption and Reinforcement, making quota, high-tech sales, enterprise sales, and so much more.

We’ll cover topics like: Sales Leadership, Sales Transformation, Sales Initiative Results, Sales performance, Adoption and Reinforcement, making quota, high-tech sales, enterprise sales, and so much more.