The World Cup final will be the most expensive sporting event ever hosted in the U.S. in terms of ticket prices on resale markets, according to data from secondary ticket marketplace TickPick, which said the average ticket price for the matchup between Argentina and Spain has topped other events like the Super Bowl and NBA Finals.Read the full story on Forbes: https://www.forbes.com/sites/antoniopequenoiv/2026/07/15/argentina-spain-world-cup-final-is-most-expensive-us-sporting-event-ever/ Learn more about your ad choices. Visit megaphone.fm/adchoices