Last week CalFlowers launched a spectacular new campaign to promote flowers: That Flower Feeling.  

We talk with Steve Dionne, the executive director of Calflowers about the campaign, how it started, how the project came to life, and what the future plans are for this campaign. Of course, we will also show the official video of the campaign.  

Calflowers really pulled off a great job with this campaign to promote the whole floral industry!

for more info about Calflowers:

https://www.cafgs.org/

and the campaign:

https://thatflowerfeeling.org/