We must take the time to respect our flowers. As a florist, we take so much time convincing our customers of the quality and longevity of our flowers we sell, but do we spend enough time respecting those very blooms that we sell?  I have spent a lot of time researching, learning & studying the nuances of each flower I sell, and how the vase life is affected by the care I give them. A cut flower is a flower in the final stage of its life, by our knife... respect them, and they will return the favor.