Overview: September is here, new iPhones have arrived, and Floor 9 is officially 1 year old! There is no better way to celebrate than talking about Apple’s latest product announcements. On this episode of Floor 9, we discuss the trio of new iPhone X successors, their advanced machine learning capabilities, the redesigned Apple Watch, and speculate why there weren’t any AirPods or AirPower announcements. We close the episode looking forward to a potential iPad event next month and some brand takeaways. What We Covered: <ul><li>Apple Watch Series 4 updates including industry-first AFib and ECG capabilities&nbsp;</li><li>iPhone XS, iPhone XS Max &amp; iPhone XR machine learning capabilities, impact on AR and future implications for a lightweight headset.</li><li>New AirPods, Macs, iPads, and more were missing from the event; we speculate why and when we will see them</li><li>Brand takeaways</li><li>We laugh about the new iPhone names</li></ul> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Episode 25 - The Age of The Super Bundle

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.