In this episode, I talk about how I've finished the niche research stage and picked out my top two niche ideas. I grabbed suitable domain names yesterday and am drawing up the plans for both websites.

This time around, I will be building a v1.0 first and testing it via Google Adwords in a "fishing campaign". I got this idea from Kyle Roof's on-page course where he discusses the benefits of a fishing campaign:

1. Validate the Actual Search Volume for a Keyword

2. Identify Secondary / Adjacent Keywords (use "Broad Match" in Adwords)

3. Validate whether Users actually convert on your webpages (if they don't convert, you don't make money)

4. Use the insights as feedback to improve your page design, page layout, call-to-action's, etc. (I plan to use heatmaps and session recordings as well to isolate what's working or not working on my webpages).

Once I have sufficient data from Adwords (might take 1-2 months for enough clicks/impressions), I will be able to validate whether my niche will actually make me money and what a realistic ROI might be. In other words, comparing how well does my content converts ($ in) to how many I need to spend to create content (writers, VAs, my own time) and get it ranked (links, on-page optimization, software costs, etc.)