Sarada Peri, founder of Peri Communications and former Senior Speechwriter to President Barack Obama, joined Five Good Ideas to share how to create messages that are sharp, compelling, and persuasive.  “What are some questions that I can ask myself to get to the one thing, the one thing I want to say?  ‘What is my purpose?’” asked Sarada. “In everything you do, you should start with ‘What is my purpose?’” Sarada’s five good ideas:  1. Say one thing  2. Know your audience 3. Speak from their values, not yours 4. Tell a story 5. Write and speak like a human  Subscribe to the Five Good Ideas newsletter.