This week, we’re joined by one of the UK’s most respected voices in performance coaching: Dean Hammond.

A certified Strength and Conditioning Specialist with nearly two decades of experience across both the British Army and civilian sectors, Dean has trained everyone from tactical athletes in high-pressure environments to everyday people smashing extraordinary goals.

He’s not just a coach. He’s a leader, educator, and expert in human performance optimisation.

🪖 Military grit meets coaching excellence

With operational tours in Iraq and Afghanistan, and high-level roles at the Army School of Physical Training and the Royal Military Academy Sandhurst, Dean brings a unique perspective on discipline, performance, and leadership.

🔥 In this episode, we dive into:

• The mindset behind elite performance, military or otherwise

• Why fitness must go beyond aesthetics

• The power of The Catalyst Project and what it takes to break mental and physical limits

• Lessons learned from leading under pressure

Whether you’re training for the stage, sport, or life; this episode will challenge how you think about fitness, purpose, and pushing your potential.

📩 Got questions for Dean or the team?

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We’d love to hear from you!