The DTC Insider
The DTC Insider
Brian Roisentul
Lessons From Raising $2.5m in Venture Capital
37 minutes Posted Sep 8, 2023 at 5:00 am.
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Varun Bhanot is the Co-founder & CEO of MAGIC AI.
 
MAGIC is the UK's first AI Personal Trainer and was founded in 2021 in the South East. After an extensive period of R&D, MAGIC announced their $2.5m venture capital round in July 2023 led by Fasanara Capital.
 
In this episode...
 
  • The Odyssey of Building a Complex Product
  • Cracking the Code for Product Validation: Finding the First 50 Customers
  • Navigating the Funding Landscape
  • Journey to the Heart of Manufacturing in China
  • Why Retail is Such an Important Channel For Them
  • The Intricacies of Paid Ads and Extended Consideration Periods
  • Influencers and Ambassadors in the MAGIC AI Universe
 
Sponsor for this episode...
 
This episode is brought to you by BSR Digital.
 
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
 
To learn more about BSR Digital, visit their website or book a call here.