The DTC Insider
The DTC Insider
Brian Roisentul
When Sustainability Meets Innovation: A Conversation with Cake's Founder
16 minutes Posted Jun 16, 2023 at 5:00 am.
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Stefan Ytterbon is the founder of electric-motorbike manufacturer Cake. A seasoned entrepreneur who refined his skills with the creation and development of POC, a brand specializing in protective gear for adventure sports, Stefan has led Cake since 2016.   Cake’s ground-breaking bikes delight design aficionados while offering a path toward a more sustainable future.   In this episode...