The DTC Insider
The DTC Insider
Brian Roisentul
The Journey to Building a Successful Skincare Brand for Men
40 minutes Posted Apr 14, 2023 at 5:00 am.
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Jake Rosenberg suffered a ski accident in 2019, leaving him with a scar on his face. At the time, he felt that there wasn’t a solution for him because the products found were either impractical, marketed to women, or didn’t address his needs.   From there, he learned every aspect of an e-commerce skincare business, product development, supply-chain management, and digital marketing to build Krete, a skincare brand with a performance at the core and a simplistic design that would appeal to the modern man.   In this episode...