The DTC Insider
The DTC Insider
Brian Roisentul
The Golden Opportunity: Tapping into the Value of Older Consumers in DTC
25 minutes Posted Mar 10, 2023 at 5:00 am.
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25:30
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Show notes
Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.

In this episode...

  • Janis' Background
  • Why Older Consumers are a Goldmine in the DTC Market
  • Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels
  • Thriving in Tough Times: How to Build a Resilient Brand During a Recession
  • Overcoming the Hurdles of a Long Sales Journey
  • Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement