The DTC Insider
The DTC Insider
Brian Roisentul
Jon Loomer - What's Working Now On Facebook Ads And How AI Can Help You Improve Your Marketing
50 minutes Posted Jan 27, 2023 at 5:00 am.
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Show notes
He started Jon Loomer Digital in the fall of 2011 with the goal of helping other businesses maximize "social media that makes a difference." In a little over 17 months, he has built a profitable, self-branded business around a website that has generated 4 Million page views.
 
In January 2013, JonLoomer.com was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013. 
 
In this episode...
  • Jon's background
  • What's working on Facebook Ads
  • How Jon would structure a campaign
  • What audience type is working really well
  • Attribution: how to tell what's working and what's not
  • The importance of short-form video
  • ChatGPT and AI: how media buyers can leverage that