<div data-draftjs-conductor-fragment= "{"blocks":[{"key":"68f16","text":"Here’s a glimpse of what you’ll learn: ","type":"header-three","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"778ka","text":"Shanif's background","type":"unordered-list-item","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"37sek","text":"How ecommerce companies can use data better","type":"unordered-list-item","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"b0rbl","text":"User privacy and how it will affect marketing going forward","type":"unordered-list-item","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"b8mv4","text":"The most profitable segments Apteo can identify","type":"unordered-list-item","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{},"VERSION":"9.3.6"}"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8sejr-0-0"> <div data-draftjs-conductor-fragment= "{"blocks":[{"key":"1p3gn","text":"Shanif Dhanani is the co-founder & CEO of Apteo, a company that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{},"VERSION":"9.3.6"}"> Shanif Dhanani is the co-founder & CEO of Apteo, a company that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next.</div> </div> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8sejr-0-0"> </div> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8sejr-0-0"><strong><span style="font-size: 14pt;" data-offset-key="8sejr-0-0">In this episode...</span></strong></div> <ul class="public-DraftStyleDefault-ul" data-offset-key= "c6h08-0-0"> <li class= "MIezR Oh89J CBc8K public-DraftStyleDefault-list-ltr rich-content-UL public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="editor" data-offset-key="c6h08-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c6h08-0-0"><span data-offset-key= "c6h08-0-0">Shanif's background</span></div> </li> <li class= "MIezR Oh89J CBc8K public-DraftStyleDefault-list-ltr rich-content-UL public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="editor" data-offset-key="ag2jg-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ag2jg-0-0"><span data-offset-key="ag2jg-0-0">How ecommerce companies can use data better</span></div> </li> <li class= "MIezR Oh89J CBc8K public-DraftStyleDefault-list-ltr rich-content-UL public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="editor" data-offset-key="8km1b-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8km1b-0-0"><span data-offset-key="8km1b-0-0">User privacy and how it will affect marketing going forward</span></div> </li> <li class= "MIezR Oh89J CBc8K public-DraftStyleDefault-list-ltr rich-content-UL public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="editor" data-offset-key="9t9dp-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9t9dp-0-0"><span data-offset-key="9t9dp-0-0">The most profitable segments Apteo can identify</span></div> </li> </ul> <p> </p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter.</span></p> <div data-draftjs-conductor-fragment= "{"blocks":[{"key":"d1hhd","text":"Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"f8cpu","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2dqkc","text":"Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ac232","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2o91r","text":"Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU's Stern School of Business.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{},"VERSION":"9.3.6"}"> <div class= "_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="34ses-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="34ses-0-0"><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning.</span></div> </div> <div class= "_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="6gi4b-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6gi4b-0-0"><span data-offset-key= "6gi4b-0-0"> </span></div> </div> <div class= "_25Ehb _3qYRK Oh89J public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="7mhbp-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7mhbp-0-0"><span data-offset-key="7mhbp-0-0">Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU's Stern School of Business.</span></div> </div> </div> </div>

How To Get Started On Amazon

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.