Turning your ideas or services into a business involves a lot of hoop jumping and careful planning. CCAD Assistant Professor and Department Head of Business & Entrepreneurship Elaine Grogan Luttrull outlines five areas to concentrate on when forming your own business or freelancing. Idea Foundry CEO Alex Bandar details how he grew his organization into a model of coworking and innovation, and one of Idea Foundry’s members, Will Nickley, describes life as a freelance designer.