First Generation Burden
First Generation Burden
Rich Tu
73. 'Success is Defined By How Many People I Can Help ' w/ Walt Geer, Chief Experience Design Officer at VMLY&R
1 hour 3 minutes Posted Nov 7, 2022 at 1:37 am.
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Walt Geer is the Chief Experience Design Officer of VMLY&R and was named the Change Creator of the Year by Adweek, but took the path less traveled to get there. In recent years, Walt has become a vocal advocate for inclusion in the creative space, and talks about how a viral post on LinkedIn and asking for accountability has helped build his platform today.

Also, Walt and Rich Tu talk about the value of being a "swiss army knife", the definition of "Brand Experience" how he innovated at companies like Google, ViacomCBS (now Paramount), and Verve (to name a few) and earning some key patents along the way.