In the Season 3 opener, Rich talks to Ida Woldemichael, a Harlem based creative director with Everytown. The heart of her work is design for political activism, and branding. Her work spans from design with top-tier agencies to notable non-profit organizations including: Brooklyn Children’s Museum, the Clinton Foundation, Hillary for America, NYC Votes, and USAID. We talk about her family's origins in Eritrea, her experience working on the Hillary campaign and the disappointment of election night, and the role of multiculturalism in commercial design.

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