Show notes
Summary:In this episode, Rupert interviews Hero Brown, the founder of Muddy Stilettos, a local lifestyle platform that connects communities with the best local experiences. Hero shares her journey from journalism to creating a successful brand that emphasizes community engagement and authenticity. The conversation explores the challenges of growing a business, the impact of COVID-19, the role of AI in journalism, and the importance of maintaining trust with readers. Hero emphasizes the need for local voices in media and the evolving landscape of consumer habits, particularly in the digital age.Chapters:www.linkedin.com/in/hero-brown-2838b11awww.muddystilettos.co.uk



