3PL Playbook: Triage, Inventory & Scaling After a Celebrity Viral MomentJeff, founder of Cybership — a fulfillment & logistics partner for DTC brands — tells the unvarnished story of what happens when a client goes viral. He explains how Cybership absorbed the demand spike after a Taylor Swift mention, the fulfillment and product tweaks that mattered, and the systems they put in place to turn chaos into sustainable revenue.He also gets candid about quitting college to run the business, the operational and cash pressures of hypergrowth, and the specific founder tradeoffs that made scaling possible. Practical, no hype — for founders, operators, and anyone who runs logistics for fast-growing consumer brands.