Fire safety is a tough “product” to sell because the best outcome looks like nothing happened. That’s exactly why we sat down with Birgitte Messerschmidt (NFPA) to talk about communicating fire science to politicians, regulators, grant bodies, and other people in positions of power who can approve policies, permits, and funding, often with only a few minutes to spare. We share what changes when your audience is nontechnical, busy, and sometimes driven by incentives that do not neatly match en...