A fire strategy can be technically correct, but if the team building the building never truly understands it - goals and objectives may be missed. For the 250th Fire Science Show, we slow down and talk about the craft of communicating fire science to construction professionals so that the intent survives real projects, real deadlines, and real handovers. This episode is an extended version of my talk I gave recently at the IAFSS Research Sub-Committee Workshop, which we have organised w...