notes:https://en.wikipedia.org/wiki/John_Taylor_Gattohttps://web.archive.org/web/20130517062832/http://johntaylorgatto.com/chapters/index.htmhttps://en.wikipedia.org/wiki/The_Century_of_the_Selfhttps://en.wikipedia.org/wiki/Edward_Bernayshttps://en.wikipedia.org/wiki/Frederick_Winslow_Taylor#United_Stateshttps://en.wikipedia.org/wiki/Factory_model_school