Blair Kellison, the CEO of Traditional Medicinals on living life with purpose after facing a career crisis. In 1995, Kellison, a former CPA with Ernst & Young and Brand Manager at Nestle, walked into 19th Street Natural Foods Co-Op in Los Angeles and his life was forever changed. He realized that just because you’re good at something doesn’t mean that you like it, so he took a 70% pay cut and went to work for a vegetarian food company that he believed in.